Philosophy Sells..

Philosophy sells…

I saw this advertisement on tv. A toothpaste ad(not sure, but I guess its pepsodent/colgate ka ad), where this chotu school kid gets tensed saying “main fail ho gaya”(for having daaton me sadan)…and then the other lad explains him about the toothpaste which he uses(the product to be advertised), and consoles him “arrey! sirf tera toothpaste fail hua, tu nahi”. On hearing this, bliss falls upon this kid and suddenly he realizes “arrey..sirf mera toothpaste fail hua, main nahi”. He’s happy to know that, its just that his toothpaste that has failed, and Not him!!!!!

This advertisement caught my attention the very first time I watched it, and put me to contemplation. What a striking concept!!!Worth applying for every failure or downfall in life!!

Say you had a long cherished dream to be fulfilled; and you put your blood and sweat for achieving it. Something goes wrong in the crunch of the moment and everything topples down. And then, you think zara hatke and say to yourself “arrey! Sirf mera ek effort fail hua hain, main nahi” (hey!! only an effort of mine has failed, not ‘I’)..and just move on!! And after a ‘heart-breaking’ break up with your girl/guy; you just think “abbey!! Sirf ek relationship fail hua hain, main nahi!!”(Only a relationship of mine has failed, not ‘I’). . and move on. And then a bright student, gets some suicidal thinking on getting flunked in only a single lab exam. How I wish that somebody had told her “arrey!!sirf tera ek attempt fail hua hain, tu nahi”. It would have for sure saved a life(and the happiness of many other lives related to it). .And I have a strong feeling, that such a thought is definitely a "source of strength and motivation" for the specially abled people.

Well, Nobody likes failures in life, neither you nor me!!But it inevitably occurs in life, unexpectedly at some point of time. Whether you fret over it (& make things look even worse) or just move on with a positive thought – is “solely your choice”. Hmmm.. this reminds me of another advertisement (Tide ka ad)..where the caption is “daag ache hote hain”. Applying this in life, “failure bhi ache hote hain”(only if “you” look at it, that way)!! And you can brush away the effects of failures in your life, as easily as u can remove the ‘daag’(patches).((LOLZ..LOLZ..sounds funny, but its true!!). All you need is a bit of courage to think different and a bit of optimism.:P…Yeah..it does look impractical(it only ‘looks so’, though its NOT)..And that’s because, it’s the natural tendency of human mind to get bogged down with a minute failure in life. One small single failure is sufficient to breed a “fear of loss” in every other thing you venture in!!.......hmmm..and I remember another advertisement(mountain dew) over here “dar ke aage jeet hai”(victory follows every fear)(sorry, cudnot translate it in form of a punch-dialog!!)..

My say:
When negative thoughts have the power to create suicidal tendencies in people, then even the positive thoughts of the same magnitude have an equal power to create strength in you!!!(reminds me of Newton’s third law of motion!!guess I am jumbling up science and advertising concepts here!!!:P)

Conclusion:
Firstly, this post is written in high appreciation of such advertisements; which have got some food for thought; some fresh fundas for life.(have had enough of condemning the lewdly shot perfume ads!!). I hope at least one of the above-mentioned company people read this.( After all, I did some promotion for their products by mentioning their names(generously) !!though I m NOT paid for that:(.....}. And with this post, I’m definitely breaking the whichI had made in my second post(that I wont write about philosophy any more!!LOLZ..). Philosophy rocks..Philosophy sells…:P:D

Cheers….